Stella McCartney for Adidas Paper Installation

2009, May

– window display, paper, installation

This project was done in collaboration with Jody Meikle. The brief was to create a window display using inspiration from an artist or designer. We sourced for receipt paper rolls to create this paper sculpture installation inspired by the artist Elina Minn.

The paper sculpture also doubles as the support mechanism holding the merchandise on display in this functional aesthetic piece. Holes were drilled onto a plaque to form the Stella McCartney logo adding visual interest by allowing light to stream through.